This from Niemanlab,org
‘Twas the week for BuzzFeed strategy analysis pieces: Fast Company declared BuzzFeed the most innovative company of 2016, kicking off a week of coverage; Poynter also ran a story on how BuzzFeed built its investigative reporting team.
You’ll probably want to read the articles in full, but here are a few noteworthy things:
- Video is huge - 5 billion monthly views
- Traffic “remained steady” at 80 million people from the U.S. every month
- BuzzFeed has 90 Facebook pages.
- BuzzFeed publishes 65 original videos each week, “for YouTube, Facebook, Snapchat, as well as for brands.”
- A data initiative called Hive aims to “track every editorial idea, even ones that aren’t published
- Content that goes viral in one country can go viral in another even if it seems particularly local
- BuzzFeed will become one of a handful of media companies with the ability to effectively distribute a worldwide advertising campaign
- “The data never tells you why anything happens,” says publisher Dao Nguyen. “Data will tell you, if you’re very lucky, what happened. It won’t ever tell you why.
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